Lingerie has always been a reflection of broader cultural shifts, technological advancements, and evolving personal preferences. As we delve into the key trends defining lingerie in 2025, it becomes clear that this essential category is not just about undergarments but about celebrating individuality, confidence, and innovation. Whether you are seeking everyday essentials or statement pieces, the latest trends promise something for everyone, making lingerie a true reflection of modern fashion sensibilities.
Key Lingerie Trends for 2025
1. Sustainability and Eco-Conscious Materials
There is a marked shift towards sustainable production, with brands like Marks & Spencer and Boux Avenue investing in organic cotton, recycled lace, and biodegradable packaging.
Consumers are increasingly seeking transparency about sourcing and manufacturing processes, prompting brands to publish detailed sustainability reports and certifications.
Innovative materials such as TENCEL and bamboo blends are gaining popularity for their softness, breathability, and lower environmental impact.
2. Inclusive Sizing and Body Positivity
Leading UK retailers, including John Lewis and Bravissimo, are expanding their size ranges to accommodate a wider variety of body shapes and proportions.
Campaigns now feature models of diverse backgrounds, ages, and sizes, promoting a more realistic and empowering image of beauty.
Adjustable and adaptive designs, such as multi-way straps and flexible bands, ensure a comfortable fit for all.
3. Comfort-Driven Designs
Wireless bras, soft bralettes, and seamless underwear are now staples, prioritising comfort for daily wear.
Brands like M&S and Next are introducing moisture-wicking and temperature-regulating fabrics, ideal for the UK climate.
Tagless labels and flat seams reduce irritation, while stretchable fabrics accommodate movement and changes in body shape.
4. Technology-Infused Lingerie
Smart textiles, such as temperature-adaptive materials and gentle compression zones, are being integrated for enhanced comfort and support.
Virtual fitting rooms and AI-powered size recommendations are improving the online shopping experience, reducing returns and ensuring better satisfaction.
Brands are experimenting with antimicrobial finishes for freshness and longevity.
5. Bold Colours and Playful Prints
While classic shades like black, white, and nude remain popular, 2025 sees a surge in vibrant colours, pastels, and graphic prints.
Floral motifs, geometric patterns, and colour-blocked designs offer a fresh take on traditional lingerie aesthetics.
Mix-and-match sets allow for greater personal expression and creativity.
Comparison Table: Leading Lingerie Choices in the UK for 2025
Brand Key Features Price Range (GBP) Inclusive Sizing Sustainability
Marks & Spencer Eco-friendly fabrics, seamless designs, wireless bras, moisture-wicking £12 - £45 Extensive (28A-46H) Yes (organic cotton, recycled materials)
Boux Avenue Bold prints, lace details, multi-way bras, inclusive campaigns £10 - £50 Wide (28A-40G) Yes (recycled lace, eco packaging)
Bravissimo Supportive bras for fuller figures, adaptive fits, soft fabrics £28 - £60 Specialist (28D-40L) Some eco options
John Lewis Classic and modern styles, seamless underwear, bralettes £15 - £55 Broad (30A-42H) Yes (sustainable sourcing)
Next Comfort-driven, tagless, temperature-regulating, affordable sets £8 - £40 Good (30A-40G) Some eco fabrics
Bluebella Fashion-forward, bold designs, playful prints, statement pieces £18 - £60 Inclusive (30A-38G) Limited
Emerging Styles and Innovations
Seamless and Invisible Lingerie
Seamless construction is a defining feature of 2025 lingerie collections. These pieces are designed to remain undetectable under clothing, making them ideal for everyday wear and special occasions alike. Laser-cut edges, bonded seams, and ultra-thin fabrics ensure a smooth silhouette without compromising on comfort.
Adaptive and Multi-Functional Pieces
Modern consumers value versatility, and lingerie brands are responding with designs that can be adjusted for different outfits and occasions. Multi-way bras, convertible straps, and removable padding allow wearers to customise their look and support level. Some brands are also introducing lingerie that doubles as loungewear, reflecting the ongoing trend towards relaxed, home-based lifestyles.
Personalisation and Digital Fitting
With the rise of online shopping, UK retailers are investing in technology to enhance the customer experience. Virtual fitting rooms, 3D body scanning, and AI-driven size recommendations help shoppers find their perfect fit without leaving home. Personalised recommendations based on style preferences and previous purchases are becoming standard, making the process more efficient and enjoyable.
Focus on Wellbeing and Everyday Confidence
Lingerie in 2025 is designed to support not only the body but also the wearer’s sense of self. Soft, breathable fabrics, gentle support, and flattering cuts contribute to everyday confidence and comfort. Brands are also prioritising mental wellbeing by promoting positive messaging and inclusive campaigns that celebrate all bodies.
Shopping Tips for Lingerie in 2025
Prioritise comfort and fit over trends; a well-fitting piece will always feel and look better.
Look for sustainable materials and transparent sourcing to support ethical production.
Take advantage of virtual fitting tools offered by leading UK retailers for a personalised experience.
Explore brands that offer inclusive sizing to ensure the best possible fit.
Don’t be afraid to experiment with colours, prints, and new styles to express your individuality.
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